Enterprise Web Application Design and Development

Website Traffic Generation and the Love of the Traffic Fairy | Web Design Hyderabad

For a number of years, many online marketers honestly thought that the only thing they needed to do to be successful online was to build a website, and the buyers would come to them.

They heard all of the success stories from people who claimed that they had simply built a website, and people just started to arrive in huge numbers.

The story, as it is told, is:

These folks built a website, then the search engines found their websites and started showing people the link to their website. And the people using the search engines saw the link to their websites and saw that it was good. Search engine users saw the link and, as if it were the only link in the Search Engine Results Pages (SERPs), they clicked the link by the thousands. And hoards of people came to the website with fists full of money, ready to buy what the website was selling.

Some people still believe this is how the search engines work. They have built their websites, and they are waiting anxiously for the “Traffic Fairy” to sprinkle his magic dust on their websites too, so that they can also make lots of money.

Are YOU Still Waiting For The Traffic Fairy?

I hope not.

Those who are “waiting” for anything may wait until they realize they are flushing good money down the proverbial toilet, month after month. When they realize that they still have more money going out than they have coming in, they usually get irritated that the “Traffic Fairy” did not look favorably on them, so they stop paying their hosting bill and quit this scam called, “online marketing.”

The lifespan of most new websites can generally be measured in the amount of time most people will remain members of a subscription website. In case you did not know, this number is 3-4 months. Along about the 4th or 5th month, most people will stop paying their web hosting bill and let their websites die.

Those people who prepay 1-2 years on their web hosting bill will typically allow their sites to remain online, but they will quit the site long before their website runs out of life. Most will stick it out 3-4 months, and if they are not yet making money, they will just walk away from their new “online business.”

This is why you will find so many article directories where you submit your finest work, and no one will ever “approve” your article for publication. There may be nothing wrong with your article. The fact is no one is home to approve it.

The Traffic Fairy Smiles on Those Who Take Action

If you can believe it, in the fall of 1998, Google was a startup website.

Larry Page and Sergey Brin — the founders of Google — were just like you and I. They had a startup website, and they needed people to discover their new website.

In those days, Page and Brin could not simply build their website and “wait” for the Traffic Fairy or Google to find them.

They were Google, and no one was using their website.

What did they do to get Google off the ground?

While building Google in their garage, Page and Brin were doing what you should be doing now.

They were getting links wherever they could get links. They were adding their site to directories. They were issuing press releases about their new company. They were trying to get interviews with the press and ordinary webmasters. They were trying to get interviews with newsletter publishers. They were participating in forums and news groups to share their story.

They started their website in September of 1998 and they got their first major press in December of 1998, when they made the top 100 websites of 1998.

It took them three months to get their first major press, and they had been actively promoting their website with the gusto of a 10,000-person marching band.

Yet the average new webmaster barely promotes his or her website and expects to attract thousands of visitors in the same time frame as it took Google to get noticed by the public-at-large.

Are you starting to get the picture?

To Be Successful, Do What the Successful Websites Have Done

Before Google was the powerhouse it is today, its founders had to work their asses off to build their business.

They had to promote, promote, and promote some more. They had to build links, build links, and build some more links. They needed to entice people to visit and use their website, and they needed to provide a method for people to find them.

My point is that the founders of Google wanted to be acknowledged and linked from every corner of the Internet. They chased links for their website because they knew that people used links to get to a website.

Twelve years later, Yahoo credits them with 223,383,603 links to www.google.com and another 6,752,847 links to google.com. siteexplorer.search.yahoo.com/

You and I are not going to get 231 million links to our websites, but getting links from a variety of resources is the secret to getting traffic to ones' website. The Traffic Fairy blesses those websites that have a multitude of links to them.

Page and Brin tapped into the basics of building traffic to their website. They made a great website, and they did everything they could do to get traffic to that website.

You should try to emulate them as you build your website and start to promote it. It was the secret to their success, and likewise, it could be the secret to your success.

Traffic Generation 101

The easiest and cheapest ways to get links and generate traffic for ones' website is going to be: article marketing, press releases, forum marketing, social media marketing, etc.

But, there are at least three-dozen methods to generate traffic to ones' website, and these are just four of them.

The more successful websites always strive to get traffic through a wide variety of traffic generation strategies and methods.

In my case, I have used 31 of the 35 methods I describe in the 80-page traffic guide, “Multiple Traffic Streams: The Magic of Attracting Buyers.”

This has resulted in my top three websites being on track to serving 400,000 unique visitors and 5 million page views in 2010.

Don't wait for the Traffic Fairy to bless your website. Take massive action to make sure that the Traffic Fairy would be a fool to ignore you.

And if you do, you might just realize that the Traffic Fairy is real, and he would love to sprinkle his magic traffic dust on your website too.

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For more about Web Designing, Web Development and SEO @ www.utsin.com

eCommerce Website Design | eCommerce Website Development

eCommerce websites have their own unique character that is designed to lead the visitor to one simple task – make an online purchase. A web designer needs to consider a variety of online selling principles while designing an eCommerce website. In this article we will try to take a look at some of the major design aspects that you must have in an eCommerce website.

Many of you are probably already asking why eCommerce website design is different from any other website design. They all need to be attractive, well organized and use the right colors that fits the website spirit and so on. Your instincts are good. However a close look at some successful eCommerce websites will reveal the conceptual differences that are typical in a successful eCommerce website.

An eCommerce website needs to follow certain selling principles:

 

1. Give the user a pleasant experience during his online shopping.
2. Make certain you provide sufficient information on who owns the website and why they should be trusted.
3. The website must be easy to use. If it isn’t, the visitor will go to your competitor.

 

Those principles are not new. We all know those basics from our day to day experiences in the mall, shopping center and every other market place that is waiting for us to open up our wallets. The big challenge for a web designer is how to translate those conventional marketing techniques to the virtual world of the internet. I’m sure you’ve all noticed that in most supermarkets the bread stand is placed at the far end of the building, yet you can smell the fresh bread at the entrance (sometimes they even use a special air duct to carry the smells). That has been done deliberately. Marketers use our sense of smell to draw us through the store where we are exposed to all sorts of tempting goodies as we go to get our loaf of bread.

How do you draw an imaginarily path in a web page? A path designed to lead the visitor to do what you want him to do…make an online purchase. Unlike the supermarket our website has no smell. In a website the distance from one point to the other is pretty much the same, so the exit is always right there. In a website you can try to order the “shelf” in the way you think will best expose the visitor to many of your products, but there is always a chance that he will find a short cut to another page that can also be the way off your site.

As can be see, although putting your products on the web is much easier then renting space and opening a supermarket. However, selling your products on the web can be difficult.

A good eCommerce website design will lead the visitor to the right page in one click or two at the most. Sometime web designers will use techniques that would never be considered for non-eCommerce websites. Everyone has seen at least one sales letter website. On these web pages the only link is to the order form. Sales letters are not the most typical eCommerce website because they usually sell only one product. That allows the web designer the ability to exaggerate the one click principle and make it an advantage. All the facts about the product have been presented to the user is a smart way while every few lines he has the option to click on the order form. If he is not yet convinced he will have the option to continue to read more facts and testimonials about the products. Believe it or not, those sales letter websites are actually selling.

“What about online shops?” Online shops have to deal with more then one product. Of course, the greater number of products increases the complexity of the website. Sophisticated eCommerce websites use a variety of personalization technologies in an effort to determine the best selection of products to offer to the visitor. Personalization technologies are a major part of advanced eCommerce websites. However this topic is beyond the scope of this article. The cleverness of an eCommerce website’s personalization technology has a major influence on its design. The first to use such technology was Amazon.com who decided to push their client’s books to a visitor based on that visitor’s past orders combined with the statistics they had collected on all visitors used to predict what someone looking at a specific book might also be interested in reading. Today the goal is to try to predict what to offer the user on his first visit as well.

An eCommerce web design is also about the layout. One important aspect is where the user’s eyes look first when accessing a web page. Lots of research has been done on this topic. Most research showed that the middle left side area will attract the most attention followed by the center of the page. By using these techniques web designers try to draw the “walking path” for the visitor’s eye, much like what was done at the supermarket. An experienced eCommerce web designer will know how to create designs to meets those demands.

If you are about to open an eCommerce website or you are already own one, make sure you understand the web design principles for online selling. Consider consulting with an experienced website designer preferably someone who has experience with eCommerce websites.

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Web Designing, Web Development, eCommerce website design, eCommerce Website development @ www.utsin.com

Entice Your Viewers with Powerful Graphics | Web Designing Company Hyderabad

Any pro salesman will tell you that it’s the WORDS that make the sale. The words describe the features and benefits of a product or business. The words generate interest, compel you to keep reading, and convince you to take action and pull out your credit card. The words are the ‘magic potion’ that makes the world of marketing spin. However…it’s the GRAPHICS that grabs their attention and brings them in the door!

Powerful, professional graphics can make the difference between having just another website and having that ‘one-in-a-million’ site that people are drawn to over and over again. Anyone in the online sales business will tell you how challenging it can be to attract customers to your sales page or web store. Why else would there be so many eBooks, videos and training programs focused on internet marketing techniques and traffic generation? You have an unfathomable amount of competition out there and until you have gained your own stead-fast following, it takes tremendous effort to capture your share of potential customers in your market niche.

Even in online auction sites like eBay, you stand a better chance of getting viewers to your listings if you provide a top-notch thumbnail image. Once inside your listing, adding additional pictures of your product will greatly improve your chances of making a sale.

Will professional graphics increase the value of your products or services? Well, unless your business is in web design or graphic arts, probably not. They will, however, escalate the ‘perceived value’ of your business. People associate professional graphics and high-end marketing schemes with a better quality product or service. Does the picture on a box of cereal actually improve the contents of
the box? Nope! But it most definitely helps sell the cereal.

Using high quality graphics makes your business look more professional. Professionalism engenders trust. Trust promotes sales. People feel more comfortable buying from those that they trust… so why not present yourself or your business with a professional online presence by incorporating some stunning graphics in your website?

Are professional web graphics expensive? Not usually. In fact, you’d be surprised at how many excellent graphic artists there are out there willing to provide you with a top-notch product for a very reasonable price.

So what’s the next hurdle to overcome? For many of you, it’s probably where to find excellent, trustworthy, reasonably priced graphics artists that can perform the services you need and are willing to listen to what you want.

Some graphics and web designers will put their business logo or contact information on the websites they create. So it may be as simple as finding a few websites that you like and checking for reference links at the bottom of the page. You could also do a search for graphics artists, but the returned results may be in the thousands. Better yet, consider contacting the owners of the websites and asking them who did their graphics designs.

Have fun sprucing up your sites with luscious graphics that capture your viewer’s attention. It’s just a matter of polishing the ‘eye-candy’.

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Web design company, SEO Hyderabad, Graphic design, Web Design, website graphics @ www.utsin.com

Analyzing Alexa Stats to Increase Website Traffic - Web Design Company Hyderabad

Website owners need to understand the statistics of the traffic flowing into their websites. The potential cannot be fully realized if this important ingredient is missing. Alexa stats may prove to be that tool to help in that process.

It is important for all website owners to understand how they can analyze Alexa stats to increase the amount of visitors that they see in a given period of time. Knowing what to read from these analytical statistics will help you to run a successful marketing blitz.

Demographics

Alexa is great at pulling demographics from various websites, helping users to better understand who their viewers are and who their viewers could be. Look at demographic analysis as doing a thorough survey on your target market – you are working to understand who you are targeting. The more that you understand about your target, the better that you can target them. Getting a grasp of your traffic demographics definitely helps you target the right segment of people to visit your website. This information is incredibly important in the world of advertising and marketing, crucial to the success of the biggest websites on the Internet.

Traffic Information

You need to know exactly how you are getting the traffic that you get on your website. You have to understand where the point of origin is to know what is going for your website and what is not. You want to know if individuals are simply typing in URLs, coming in off of search engine results, or are coming in off of backlinks on other websites. If you want to get website traffic you need to know where your strengths and weaknesses are, as far as traffic is concerned. You can work on pushing your strengths while honing in on and fixing your weaknesses.

Search Information

Have you ever wondered what your target market is searching for? Have you ever wondered what search results bring people directly to your website? Alexa stats will help you to boost website hits by looking at the actions of visitors and potential visitors. You will be able to make changes to your website that will directly target those individuals, helping you to see better results and higher numbers. You will get website traffic and you will see an increase I both view numbers and advertising revenue if you tailor your website to the information you find through Alexa.

Alexa stats are a strong and invaluable tool for any website. These analytical tools help you to completely understand the makeup of your website and the traffic that comes into your website. They will help to show you where you need to push your focus to, and what you need to do to increase website traffic. This information undoubtedly helps you to work the statistics to achieve the results you crave for.

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Enterprise Web Designing, Enterprise Web Development, Search Engine Optimization in Hyderabad @ www.utsin.com

Why Your Search Engine Marketing Strategy Must Include YouTube!

Anyone with knowledge of Internet marketing will be aware the vital part driving (targeted) traffic to your website plays. In the traditional sense, if you have a shop selling the finest goods on the market, but it’s hidden away in some back street, the likelihood is that potential customers will not stumble upon it. The same goes online.

If your website is sitting there, but no one knows about it, your chances of sales are pretty slim. There are ways to drive free traffic to your site. Article marketing may be the best known, but another major part of any search engine marketing strategy simply must include YouTube.

Now, we all know YouTube for the variety of entertainment clips and short films available. But there are numerous instructional videos also, that can teach you anything from how to take a great photograph, to how to potty train your hamster! The shrewd Internet marketer can quite easily use YouTube’s services to promote their own products or, if working as an Affiliate, those of a vendor. Here’s how to use YouTube as an important tool in your search engine marketing strategy.

* Create a short informational or promotional video, related to your product. The ideal length is around 60 seconds, but this can vary, depending on the content you want to include. Making a video sounds difficult to a newcomer, but is actually very easy. Most modern PC’s include the application Windows Movie Maker, or equivalent.

It is quick and simple to use, and you just drag and drop your images into the timeline space at the bottom

* You can add narration, just by connecting a microphone (or use your PC’s in built microphone). It pays to write a script to read to, unless you are just following text you have put into the video

* Alternatively, you can just use text, where appropriate. As you drag your images into the timeline, you can choose the text option to insert this before, after, or on the selected image clip

* If you are not narrating, it’s best to add a simple accompanying audio track. Don’t make this too distracting, but a pleasant experience for the listener. Some soft jazz or classical music normally does the trick. Be careful – you can’t just copy music straight from your mp3, because of copyright laws, YouTube will just reject it. You can, however, obtain short royalty-free music on line, from companies such as Sound Dogs, for just a few dollars

* Once you’re happy with the video, you “publish” it onto your computer, ready for upload to YouTube.

You will need to set up an account with YouTube (it’s free) before you can upload your video. If possible, your account name should include a keyword associated with your niche.

For example, using the Hamster example above, your account name might be “HamsterPottyTraining” or similar. An email address will also be needed. Yahoo works well for this, and again try to use your keyword as your account id.

One YouTube video won’t have a major impact, but repeat the process over and over again, with new videos, including links to your website, or related promotional articles, and you should soon see an upsurge in traffic. Utilizing YouTube in your search engine marketing strategy works very well indeed.

Is It Possible To Have Great, Professional Features In A Bargain Price Website?

A cheap, bargain website – or should I say an affordable website, doesn't have to to mean a poorly built, featureless website, without the inclusion of some vital and important features. There are web design companies in the market who will offer extremely good features for a very reasonable price, including some of the important features and nice touches that you would expect to find only in a high end package.

What Features Should I Expect In My Budget Website?

Here are 10 features that in my opinion even a budget price website package should contain:

1. A CSS driven design with external CSS files. In simple terms, this is a far more convenient way of managing the design and layout on a site-wide basis.

2. Website code that passes from the W3C validation process. This is an important feature as websites with code that passes the validation process will be much easier for search engine robots to crawl and therefore make indexing of your website a speedier process.

3. All meta tags should be completed and the extremely important description tag on every page should contain a page specific description, not a site wide generic description that is repeated time and time again on every page.

4. The other very important tag is the title tag and these tags should be completed on every page incorporating some of the important keywords for that particular page. Once again, the title tag, like the description tag should be page specific and not a generic tag that is repeated throughout the site.

5. It goes without saying that you will want your website to have a nice, modern, fresh looking layout that is uncluttered and easy to navigate. Web 2.0 sites are particularly good at creating a minimalistic appearance that is easily navigated.

6. Do you have a robots.text file? Is there going to be one included in your website build or will this be left out? This is an extremely important file to have on your server as it tells search engine robots which files they are permitted to index, and which ones they are not.

7. Do you have a site map? The sitemap.xml file is easily submitted to Google in the Google Webmasters panel by your site builders and is very important as it helps your site to be quickly indexed by Google, informing Google of a very page that exists on your site.

8. What about an interactive contact form? Will your website company be incorporating a contact form into your site as part of the affordable package price or will it be an additional cost?

9. How will your images be displayed on your new budget website? Will you have an impressive light-box style gallery or will you just be permitted to have a few images throughout the whole site.

10. And while we are on the subject of images, will you have to provide the designers with all your own images or will they be able to provide you with some relevance stock images in the event that you do not have any available?

So there you have it. 10 features that in my opinion every website, even affordable budget websites should have included in them. If your web design company is not prepared to include these features, maybe you should consider looking for an alternative company to build your website for you.

Trusted web design company in Hyderabad @ www.utsin.com

What’s the Difference Between WordPress.com and WordPress.org, Anyways?

If you’re looking at setting up a website lately, you might be looking at Wordpress as a possible solution for getting your site up quickly and making it as easy to manage as possible. No learning HTML or anything – Wordpress certainly offers a great solution that requires little technical knowledge. But during their research, many people get confused as they notice that Internet Marketers often talk about uploading Wordpress to your own hosting account, which you pay for, but Wordpress.com already offers free websites for anyone who wants them.

Let me clear it up for you.

There’s a big difference between WordPress.com and the software you download from Wordpress.org. Well, it’s basically the same software, it’s made by the same people and is all opensource, but what differs is the way you can use it.

WordPress.com is a relatively easy option if you just want to toss a quick hobby site online. The control you get over customization and all that is not as great, but it does get you online. And many people do use these WordPress.com sites to send more traffic to their self-hosted sites. Basically, when you go with this option, you are just opening up a WordPress account and setting up or designing a website on their server.

There are some major disadvantages to using the WordPress.com account. The first is they will not allow you to monetize your site or promote your business, and if they feel you are working around those rules, they’ve got the authority to just take your site off the web in an instant and leave you hanging high and dry. Not too cool if you were pulling any kind of income stream off of that web property.

The other major disadvantage is that a WordPress.com site has “.wordpress.com” at the end of the domain. So, instead of your site being WeSellThingamabobbers.com, it would be WeSellThingamabobbers.wordpress.com. It looks uglier, it looks unprofessional, and it really just doesn’t fly for a serious business.

So what’s the deal with WordPress.org? Well, WordPress also makes the software available to people who have their own hosting accounts. That means you can still get all the benefits of their easy-to-use platform without any of those nasty disadvantages. And it’s still free.

The only thing you’re paying for if you go this route is your domain name and your hosting. Domains typically go from $7-$12 and hosting runs about $5-$30 a month, depending on your needs. Don’t worry – it’s easy to keep it down on the lower end of the spectrum if all you want to do is run a single site. But the fact that you get a free opensource software program to run your site with means you are still getting a site dirt cheap.

So I hope that clears it up a bit. I remember when I was just a newbie and always stumbling across people writing about WordPress.com and WordPress.org without making it clear what the difference was, I found myself scratching my head a bit.

Enterprise Web Designing Hyderabad - 5 Ways to Improve Your Local Business Website

When customers don’t stay on your website for long, it’s hardly surprising you fail to connect with them and build the trust needed for them to get out their credit cards and buy from you.

The great news for you is there are tons of quick and easy – usually free ways – to make your website more appealing to your customers.

Here’s 5 you can apply today.

1. Site Search

When you have more than 20 pages, it’s a good idea to add a search facility. If you have a site search, make sure it’s prominent. Usability guidelines tend to prefer the upper-right corner of the page. Keep the button label simple and clear – “Search” still works best for most
sites. Don’t unleash your powers of lateral thinking and swap in a word like “Retrieve”. Keep it simple.

To Do: Just using your search, try to find 3 pages of content. Is that process “quick, easy and straight-forward?” Or is it “hit and miss?”

2. Ensure Your Webpages Can Be Skim-read Easily

Few people read word for word online; the vast majority skim-read to get a sense of the page before they read any of it in detail. Make it easy for visitors to skim-read your content. Always use headings and bullets to break up text.

Think about it. If a heading is not relevant for your visitor, they can easily skim down to the next heading, making it straightforward for them to get directly to the information they need.

Always keep your text in manageable chunks, not an unbroken wall of words like insurance small print, so it’s easier for customers to look up what they want right away and with confidence – which is critical if they are making a buying decision.

To Do: Give your website a quick review and make sure all your text is broken up into clear, manageable sections.

3. Keep Your Styles & Colors Consistent

Make sure people know they’re still on your site by being consistent – confuse them and you’ll lose them. Keep the look and feel of your website sections consistent and avoid any radical changes. Visitors can get confused and think they have left your site accidentally.

Layout, headings, and styles should be consistent site-wide, and colors should usually have the same meaning.

For example, don’t use red for headers on one page, red for hyperlinks on another, and red as standard text somewhere else.

To Do: Ensure all your web pages appear to be part of the main site and that they are consistent with each other. Are there any “nasty surprises” depending on the part of the site you’re in?

4. Use Emphasis (bold, etc.) Sparingly

It’s a fact of human psychology: try to draw attention to everything and you’ll effectively draw attention to nothing. We’ve all seen that site, the one with a red, blinking, underlined “NEW!” next to everything. Don’t be that guy or gal.

Remember, if your site’s graphic design is counter-intuitive and doesn’t help visitors get something done quickly, it’s going to make your site much slower and difficult to work with.

Slow, awkward sites never, ever, ever, delight your customer or create a good rapport online.

Visitors will be back at the search engine in seconds if they find your website “complicated” ; or “busy”.

To Do: Ensure your website is only highlighting critical factors you absolutely need your visitors to gaze at or click on in order to meet your online business goals. Menus, buy buttons, opt-in boxes and so on.

5. Keep Your Ads & Pop-ups Unobtrusive

Ads are a fact of life, but integrate them nicely into your site. Don’t try to force ads and pop-ups down peoples’ throats; you’ll end up creating frustration for your visitors. Also, do people a favor and make your ads clear. If you blur the line between ads and content too much, your content may suffer, since many people have developed “banner blindness” when it comes to surfing, and might overlook some important content by mistake.

To Do: Double check if your pop-up window is significantly increasing your opt-in rate. If it isn’t, you could be annoying present and future customers unnecessarily.

Final Word

Always make sure you view your website through the eyes of the customer and not through your eyes, the website owner.

Make sure there are no red-flags on your site that are going to frustrate, confuse or bore customers. Keep everything nice and simple to make sure your visitors enjoy spending time (and money) on your site

Web Designing Company Hyderabad @ www.utsin.com

SEO Company Hyderabad - 5 Top Traffic Sources For Your Site: Web Designing Company Hyderabad

Without Traffic You Really Don't Have A Site At All

Traffic is King

Traffic brings in the leads and the sales. Quality traffic is what produces your online revenue, whether from advertising or from sales on your site. Now, I have sites which get less than 50 visitors a day, I have a few sites which get around 200 visitors and I have one site which gets around 2,000 visitors a day.

Don’t jump to any conclusions, some days the site getting 50 visitors can make just as much as the site getting 2,000 visitors. It all has to do with the quality of the traffic and how well it converts into a sale. And of course, it all depends on what you’re selling… an LCD cleaning kit for $20 bucks or a gaming laptop which sell for $2000+.

Regardless, you have to get that traffic in the first place if you want to earn an online income. The more traffic you have, usually, the more you will make; at least this has been my experience. Since traffic is very important to me, I keep a lot of records and stats on where my traffic is coming from on the web. I have to know what produces the quality traffic and how to get it.

So below I have listed down my 5 most important traffic sources and/or the marketing techniques I use to get that traffic. This list might also help you with your own traffic and how you can increase it. Here are my 5 main traffic sources…

1. SEO and the Search Engines

The majority of the traffic to my sites comes from the search engines, mainly Google. It is my high rankings for my targeted keyword phrases which brings in the most and the best quality traffic to my sites. Get the SEO right and build a lot of quality one-way links from related sites and you will get the traffic. Another tactic, don’t just create a website with only 10 or 20 pages – create one with 1000 to 5000 pages. I know this takes time but consider your site like a long-term business which you will keep building for years. Produce plenty of quality content and you will get plenty of quality visitors in return. Works for me.

2. Article Marketing

Another very effective way to bring in quality traffic to your site or sites is article marketing . Just write short articles related to your site’s keywords and place your keyworded links in the resource box. Distribute these articles all over the web. Right now, what is working for me, is writing unique articles which I only place on one important site. I am using this technique with sites like SiteProNews, Buzzle and many more. Article marketing is still one of the most effective ways to get quality traffic, just try it.

3. PPC – Pay Per Click Advertising

I know, I know, this can be very expensive, but PPC can be the quickest way to get quality traffic to your sites. Just be careful and approach it with kid’s gloves until you find campaigns which work for you – then scale them up. Microsoft Adcenter and Yahoo Marketing have now joined forces and I find this is producing good traffic for me. Google Adwords is probably better, but they are a real pain to work with and have become too expensive, at least for my keywords. But if you have the resources, don’t rule out Adwords or any of the PPC programs.

4. Social Media Sites

From Facebook to Twitter to LinkedIn , social media sites can provide a lot of traffic and word of mouth advertising for your site. For me, even though I haven’t worked these sites to their fullest potential, I still get traffic from them. Getting your pages bookmarked in some of these sites can bring in a flood of traffic overnight, while most of this traffic will be temporary, you can get a lot of sign-ups to your newsletter and different follow-up lists. While not exactly in the same group, I have had some success with YouTube videos which also bring in targeted traffic. Don’t ignore these social media and video sites in your traffic strategies.

5. Email Marketing and Follow-up Lists

This is another one of my major sources of “repeat visitors” to my sites. You must be constantly building up your different contact lists for further follow-up. This will bring in more visitors than you would expect, especially if you put some simple viral messages in your emails. If you supply valuable information, people will recommend your content to friends and co-workers; again word of mouth can bring in a lot of traffic especially in this age of Facebook and Twitter.

Of course, there are many more traffic sources such as Press Releases, Banner Ads, RSS Feeds, Off-line Advertising … and if you have your own products to promote, affiliates and joint ventures will be your most valuable source of traffic. Over the years I have picked up a lot of information on traffic and traffic tips… some of the best places/people for this has been:

freetraffictip.com – run by Tinu Abayomi-Paul, one of my best sources for free traffic tips. Excellent.

trafficology.com – this site and newsletter gives you off-beat ways to build traffic to your site. Highly Recommended.

trafficsecrets.com – if this one is still open, John Reese has a few very good products on traffic. Recommended if you can afford it.

SEO and Web Designing Company Hyderabad @ www.utsin.com

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Why Do-It-Yourself Websites Will Not Work For You - Contact Web Design Company Hyderabad

Website Design is an issue every business confronts. Most businesses address the need either by hiring a freelancer, a college student, friend, or a design company. The process of web design can be expensive and extremely frustrating and lead to a never-ending mound of service fees.

These obstacles have led many companies, such as Intuit, to offer a low-cost, do-it-yourself solution. It seems to get a grasp on all the problems a business is confronted with. “Do-it-yourself&rd quo; packages claim all a business has to do is “pick a template”, “customize it”, “add content”, and “get found.”

So is the problem finally resolved for a few bucks a month? Let’s take a deeper look into their general marketing claims.

Designing the Website Yourself

In my almost 20 years in marketing and design, I have learned the importance of using the right color scheme, the proper use of imagery, layouts, and creating an overall image that “speaks” to a particular market. In that same time frame, I have worked with some passionate, intelligent, visionary businesses who knew their product and understood their customers. Their staff understood the daily problems and strategic advantages they possess over their competitors, but few knew how to translate their experience to a powerful website. My job was to understand their business, their objectives to having a website, and then create a solution to address those concerns. To say a business owner can adjust a template to “speak” to their typical client-base, grossly underestimates what is truly needed.

A second issue that arises with “canned solutions” are technical barriers that a business faces as they try to prepare their website. Most people don’t understand image manipulation, optimization, color conversion, and other techniques to give their website what it needs to look and perform professionally. The results can lead to a website with distorted images, inconsistent colors, and poor layout alterations, all of which will give your business poor credibility.

An additional problem is navigation. Will your customers get confused by the system you choose? Is the way you’ve categorized content confusing? Templates are designed for general purposes. Bottom line: A given template may work great with one industry and fail in another.

Adding Content

The second part to their claim is to “just add content.” This is actually contradictory to proper website development . The proper first step is to develop a marketing plan, then create a website architecture that addresses the mainstream market as well as exploits niche markets, followed by creating content in conjunction with the design. Designing first followed by planning and adding content is like building a house and then deciding how many bedrooms you want. Just as the house wouldn’t meet your needs, the website will not properly help your business. Adding content is critical and adding the right type of content for the promotional medium is even more important. Failing to make the right call-to-action will definitely hurt your bottom line.

Getting Found

This is perhaps the most frustrating part to reading the claims of Intuit and others. Most of the do-it-yourself services define “getting found” as purchasing a sponsored link campaign. Sponsored links, although potentially valuable in an internet marketing campaign, should not ever
be the sole means of internet marketing (SEM).

Successful companies, in most situations, require organic positioning to fully utilize the power of internet marketing, along with integration of Social Media tools.

Organic search engine placement requires understanding Google, Yahoo, and Bing and making the overall website conform with their standards. This data has to be compared with the competition for given keywords and many adjustments made over time. Proper SEO can’t be addressed by these solutions. The advertising offered feels to me like a typical “bait and switch” technique that leaves the typical customer with a misunderstanding they will “pop-up” to the top page of Google organically.

Maintenance

A business should not have to pay for basic website maintenance such as changing a phone number or adding a photo. There are too many technological solutions available, regardless if a design firm creates the site or you choose a do-it-yourself solution. This should never be a determining factor for choosing this type of service. On the flip side, you should never hire a company that can’t provide the basic service of allowing you to make your own changes easily.

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